Augmented Reality Presentations
TIAA was looking for ways to gamify their current presentations and expand curiosity outwards towards their clients.
Our Solution
We were challenged to not only gamify TIAA’s presentation but streamline the overall proof of concept, and build cross-platform functionality between the audience members and the keynote presenter.
R&D
Before diving into development, I started playing with Vuforia and Unity Engine to create a Mixed-Reality environment by designing a portal doorway from physical (AR) to digital (VR). We captured this action in a video down below.
Creating the AR UI Button
In order to build out the TIAA logo, we designed the initial outlines in Illustrator and imported them into C4D. After extruding out the pieces, we used effectors and fields to drive PLA animation and render out png sequence to be used in Unity Engine as a UI button. The button allows users to switch between both slides mode and AR mode.
TIAA AR Locations Experience
TIAA asked our team to build out a virtual environment of all their MA office locations, so users could book appointments while learning more about their offerings.
Bringing the experience home
After perspective clients finished TIAA seminars, they were gifted with takehome content. Allowing them to experience the gamification once more.
Portal to a Mixed Reality environment
Behold the portal that takes users to a whole new environment outside of their ordinary AR experience. Users can interact with elements inside the VR space, and trigger events to occur in the physical environment.
Our Solution
Using Unity Engine, Vuforia, Websockets, and a mobile React App, our team was able to create a two-way system to connect multi-users to an AR experience while controlled by the keynote presenter.
TIAA Map Iterations
We went through multiple rounds of map iterations with the client before landing on the simplified version. Starting out with Google maps and Height maps, we created detailed landscape meshes. After building out PBR textured maps, the client wanted to scale back so they could build upon existing structures if the company locations expand.
