Symbridge - Sizzle Reel

Symbridge aimed to create a sizzle video to showcase their offerings and capabilities of the platform for prospective clients.

My Role

I was responsible for working directly with the Chief Marketing Officer (CMO) around creating the visual direction, storyboarding, animation and final delivery for Skybridges sizzle reel.

Style Frames

The style frames show how each part of the animation will look before the final render is made. After several revisions, we landed on this flow.

Process

I was challenged to illustrate the digital exchange narrative without the use of voice over, and subtext. Although Symbridge wanted to elaborate with subtitles, we directed them to repurpose most text on-screen elements to be defined as geometric elements.

Nodes can be defined as the infrastructure of the blockchain. They work in sequence to identify if transactions are valid, and preserves the data. Our design for nodes and master nodes depicts various shapes and sizes. Each node has been carefully designed to trigger the emission of light and show validation of the transaction.

R&D

I used Cinema 4D with Redshift to create nodes and shaders. Once the materials were created, I made the light emission effect by using fields and effectors to control the animation falloff.

Cinema 4D R23.008 (RC) - [Untitled 2 _] - Main 12_23_2020 12_50_19 PM.png

Redshift IPR & Material

Each node has been cloned in a grid structure with randomized luminance falloff to showcase the evolution of the node network building and validating.

Cinema 4D R23.008 (RC) - [Symbridge_Scene_07_Nodes_12_07_2020_Backup_Test.c4d _] - Main 12_24_2020 3_47_58 PM.png

Building the Grid

I made the tunneling effect by using fields to control the cloner's rotation. This let the camera move smoothly through the tunnel while the geometry shifted aside at the right moment.

Gateway Animation

Symbridge - Sizzle Reel

Process

R&D

Redshift IPR & Material

SVB

AR Presentations