AptivIO
Aptivio is an Augmented Sales tool that allows market leaders to match with existing opportunities to scale margins.
Goal
explainer video to help connect customers to the product, so I worked closely with the leadership team to design the creative vision and bring the video to life.
In order to emulate the chest capturing the phone screen, I found that using Redshift Puzzles Mattes was the best way to mask out the elements within After Effects. I used C4D to build the 3D animation, and After Effects to composite all pieces together.
Technical Process
Style Frames
The chest resembles capturing hidden treasure, which correlates to hidden opportunities when using Aptivio.
